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  • Our Approach

    Our clients come from all areas of the nonprofit sector - arts, health, welfare, education and research.

    Like us, they recognise that many conventional approaches to raising funds cannot deliver the required sustainable growth. They understand that fundraising is a strategic issue requiring leadership attention, not just an adjunct to the core business. They are committed to providing the financial resources needed to achieve targets, and are willing to address wider organisational issues such as internal structures or external communications to reach their goals.

    This is why they come to Philanthropy Squared - we have a strong reputation for analysis and implementation, and a broad base of practical experience.

    While we focus on results, we do not offer a quick fix. There are too many gimmicks in fundraising, and tinkering with faltering programs is rarely the key to increasing revenue. In our experience, donors at all levels are inspired to give when they understand the scale of the need and can see the direct impact that their gift will make. This means organisations must work hard to articulate their cause to the uninitiated, and take time to cultivate potential donors in order to provide a meaningful context for the ask.

    Our work with Boards and senior executives helps them to appreciate their own role in fostering an environment in which fundraising can flourish. We work with our clients to develop the strategy to weave development into the organisation's very fabric. We also help recruit and train staff, build databases, recruit and train volunteers and apply tools and techniques to manage important relationships. We could conduct programs to raise the funds, but by transferring our skills to clients they can raise more, and continue to do so for many years to come.

    Inevitably each project is different. But all are characterised by close client collaboration to unlock the skills and experience within the organisation. The best outcomes occur when the consultant is accepted as part of the team, sharing responsibility for implementation but remaining in an advisory role rather than stepping into a management role.